HOLIDAYMAKERS heading to the South West this summer are being urged to use water wisely as the region faces increased demand following prolonged dry weather and below-average rainfall.

South West Water, which serves around 10 million customers during the summer months, is asking visitors to help protect the region’s water resources while enjoying its beaches, countryside and communities.

Temporary hosepipe restrictions are currently in place across the region, with water supplies under additional pressure because of exceptionally high demand during the summer.

Dani Twelvetree, Director of Customer Communications and Engagement at South West Water, said visitors had an important role to play in protecting supplies.

‘We know people come to the South West to enjoy our incredible beaches, countryside and communities, and we want everyone to have a fantastic stay’, she said.

‘But with that enjoyment comes a shared responsibility’.

She added that climate change was making weather patterns less predictable, with five heatwaves already recorded this year.

‘This increases demand for water,’ Ms Twelvetree said. ‘It’s really important we make sure there’s a reliable supply of drinking water for everyone in the region throughout the year’.

The water company is encouraging holidaymakers to make a number of small changes as part of its Thank you for using less water campaign.

Water-saving messages will be displayed at key locations across the region throughout the summer, reminding visitors that simple changes can help reduce unnecessary water use.

Holidaymakers are being advised to brush dry sand from their feet with a towel rather than rinsing it away under a tap, while swimwear can be quickly rinsed and reused rather than washed after every use.

Visitors staying in accommodation are also being encouraged to report dripping taps and leaking toilets, reuse towels by hanging them up to dry and request less frequent bedding changes during longer stays.

Other tips include keeping a jug of tap water in the fridge instead of running the tap until the water is cold, taking four-minute showers rather than longer showers or baths, and turning off the tap while brushing teeth.

South West Water said visitors were vital to the region’s economy and that reducing water consumption did not mean compromising on their holiday experience.

Ms Twelvetree said: ‘By making a few small changes during their holiday, everyone can help protect the water resources that keep the South West thriving - for local people, businesses and future visitors alike’.